To many people out there, blogging is seen as something that is not only time consuming but as somethings that is only needed for people or businesses involved in fashion, travel, food or moms. This couldn't be further from the truth because a blog is a place where your brand's personality, ideas and voice is housed. A blog helps you not only show the world who you are but also allows the world to interact with you. For this beautiful aspect, we’ll go through five reasons as to why you should blog for your business whether service or product based (digital and physical).
1. Great for SEO
Search engines such as google comb through your website to find keywords that are relevant to whatever the person on the other side is looking for. The advantage of blogging is that over time, you get to build on those keywords that are specific to your business and when someone searches for something related to those keywords, your blogpost will be featured in the results given by google. The outcome now is as more traffic comes into your website, it leads to people getting interested in what you have to say and those people then later end up on your email list and hopefully become customers of yours after a while. This process of attracting the right leads to you is made easier through blogging because all your content will be geared to those specific keywords that are great for search engine optimization.
2. Building a community
Now, there’s something to be said for social media. The content is never permanent and you have no control over the platform itself. Your account may be deleted, you may lose followers suddenly and algorithms are always changing. Through blogging for your business, you are the captain of your own ship! Even when social media fails you, you still have a community that is based around your blog and that gives you control and security. The best way to build this community is by engaging with the audience on your blog. Give out content on a consistent schedule and always make sure that they get the best out of your content. Be it educational, fun or a freebie. Connecting with your audience no matter how small will keep you top of mind and when you eventually want to offer your services or sell a product, this community will respond in a positive manner.
There are some businesses that are built solely on their community and they make a living out of it because the community trusts in what the business has to offer through the power of consistently blogging for their businesses.
3. Grow your own confidence and knowledge base
The beauty that comes with blogging for your business is the self confidence that it builds as well as how much your own knowledge base expands due to the constant research that you do. When I started out with my own blog, I didn't know what to write about or even what my voice was when it came to writing. After months of consistently blogging, not only have I become much faster when I write a blog post but I’m more confident in the content that I give out because I have found my own voice and style of writing. It has gotten to the point where all I need is a heading and bullet points for that blog post and words just naturally flow when I sit down to write. This can be felt by your readers and it’s that unique approach that you put into your blog that brings them back each time.
4. Authority in your industry
We all want to be the go-to person for a certain topic, product or service in our respective industries. The great thing about blogging for your business is that through giving out consistent quality based content, you will automatically be seen as the person who can solve that issue. It’s no secret that I’m an introvert and the thought of going in front of people in order to talk about my people was something that I dreaded. But through blogging and knowing what my voice is, I can confidently talk about branding and graphic design. This self confidence and authority leads us to the next positive aspect of blogging for your business.
5. Networking with industry peers
This in itself should be one of the cornerstones for your business. Networking with other people in your industry not only builds your credibility but it also boosts your business because if they refer you for a product or service, then that is good business that they’ve sent your way. This can only happen after building relationships with these people. Instead of seeing them as your competition, view these other businesses as collaborators instead who are there to help take your business to the next level because they may have a wider reach in terms of audience size but also be seen as an authority figure themselves and business built through word of mouth from someone you trust is always great. You may find that through networking, the time that you took to look for new clients has been reduced drastically.
It’s not to say that blogging will take your business from zero to hero in just one month but blogging for your business has shown many positive impacts in the long term. So, dust off that word document and give it a try!
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