Lead magnets have been around for ages and they’re basically free resources that you use in order to encourage people to subscribe to your newsletter. Think of this as the stepping stone to converting readers into leads and clients. There’re so many lead magnet ideas to choose from but these are my top 6 suggestions for your creative business,
Social media is such a great tool for your business if used correctly. Most of us use these platforms in order to bring more awareness to our businesses and services but one thing we forget is that there are often real people behind those likes and shares and we need to connect with them not only through what we do but also through who we are as the people behind these businesses and services.
Today we’ll look at four things your audience most probably wants to know more about you.
1. What you love about what you do.
Showing your audience that you actually love what you do is a beautiful thing. Maybe your job lets you work outdoors, meet new exciting people or work with Non-Profit Organizations. If that is something that keeps you excited and happy then you need to share those moments with your audience.
We often think that we only need to share completed works or works-in-progress but it’s those in between moments where you’re deciding on how to solve a client’s problem or offer better services that need to be highlighted because most of the people following you already like what you do and when the day comes that they need your services then it’s easier for them to approach you because you have shown them not only what you can provide but also how you work and the process you take in order to get to that final outcome.
2. What you love most about your life beyond your work.
We all have a life outside of the office, at least I hope that you do! And the great thing is that you can share whatever you like and as little or as much of your personal life that you’re comfortable with. Share your hobbies, quiet moments and even the crazy ones if you have them. If you like vintage stores and maybe that inspires the way you work, talk or dress then share it. Maybe it’s something as simple as organizing your week or day. Share those little hidden moments because they are full of treasures for your audience.
3. How you deal with the highs and the lows.
In every business and in everyday life, we go through highs and lows. It may be a client from hell, bills that keep on piling or days that just don’t seem to end. This is life and sharing this part of you humanizes your brand and brings you closer to your audience.
Sometimes I connect better with a person I follow on social media because they show me all the wacky sides of being a business owner or a creative person. From dinners gone wrong to kids who won’t sleep when work deadlines are looming on. This side of them is relatable because more or less, we all go through the same things and make the same mistakes and so it’s reassuring to know that we are in it together. At the end of the day, you want to build a community of like-minded people around you.
4. What inspires you.
Sometimes we find inspiration in the most unlikely of places. What may seem like one thing to someone maybe a totally different thing to another because heck, we all have different points of views. Giving your audience a sneak peek through your eyes is not only a new journey for them but also an adventure because they will also have fun interpreting things in their own unique ways.
It may seem daunting at first when we think about sharing more if ourselves on social media but you do get the hang of it when you share things that are meaningful to you and not for the masses. The numbers will come eventually but you want to get there surrounded by people who are supportive of you and what you do but also people you’ll like hanging out with in real life.
Psssst, I think you might also like these:
To many people out there, blogging is seen as something that is not only time consuming but as somethings that is only needed for people or businesses involved in fashion, travel, food or moms. This couldn't be further from the truth because a blog is a place where your brand's personality, ideas and voice is housed. A blog helps you not only show the world who you are but also allows the world to interact with you. For this beautiful aspect, we’ll go through five reasons as to why you should blog for your business whether service or product based (digital and physical).
1. Great for SEO
Search engines such as google comb through your website to find keywords that are relevant to whatever the person on the other side is looking for. The advantage of blogging is that over time, you get to build on those keywords that are specific to your business and when someone searches for something related to those keywords, your blogpost will be featured in the results given by google. The outcome now is as more traffic comes into your website, it leads to people getting interested in what you have to say and those people then later end up on your email list and hopefully become customers of yours after a while. This process of attracting the right leads to you is made easier through blogging because all your content will be geared to those specific keywords that are great for search engine optimization.
2. Building a community
Now, there’s something to be said for social media. The content is never permanent and you have no control over the platform itself. Your account may be deleted, you may lose followers suddenly and algorithms are always changing. Through blogging for your business, you are the captain of your own ship! Even when social media fails you, you still have a community that is based around your blog and that gives you control and security. The best way to build this community is by engaging with the audience on your blog. Give out content on a consistent schedule and always make sure that they get the best out of your content. Be it educational, fun or a freebie. Connecting with your audience no matter how small will keep you top of mind and when you eventually want to offer your services or sell a product, this community will respond in a positive manner.
There are some businesses that are built solely on their community and they make a living out of it because the community trusts in what the business has to offer through the power of consistently blogging for their businesses.
3. Grow your own confidence and knowledge base
The beauty that comes with blogging for your business is the self confidence that it builds as well as how much your own knowledge base expands due to the constant research that you do. When I started out with my own blog, I didn't know what to write about or even what my voice was when it came to writing. After months of consistently blogging, not only have I become much faster when I write a blog post but I’m more confident in the content that I give out because I have found my own voice and style of writing. It has gotten to the point where all I need is a heading and bullet points for that blog post and words just naturally flow when I sit down to write. This can be felt by your readers and it’s that unique approach that you put into your blog that brings them back each time.
4. Authority in your industry
We all want to be the go-to person for a certain topic, product or service in our respective industries. The great thing about blogging for your business is that through giving out consistent quality based content, you will automatically be seen as the person who can solve that issue. It’s no secret that I’m an introvert and the thought of going in front of people in order to talk about my people was something that I dreaded. But through blogging and knowing what my voice is, I can confidently talk about branding and graphic design. This self confidence and authority leads us to the next positive aspect of blogging for your business.
5. Networking with industry peers
This in itself should be one of the cornerstones for your business. Networking with other people in your industry not only builds your credibility but it also boosts your business because if they refer you for a product or service, then that is good business that they’ve sent your way. This can only happen after building relationships with these people. Instead of seeing them as your competition, view these other businesses as collaborators instead who are there to help take your business to the next level because they may have a wider reach in terms of audience size but also be seen as an authority figure themselves and business built through word of mouth from someone you trust is always great. You may find that through networking, the time that you took to look for new clients has been reduced drastically.
It’s not to say that blogging will take your business from zero to hero in just one month but blogging for your business has shown many positive impacts in the long term. So, dust off that word document and give it a try!
Psssst, I think you might also like these:
You know those days where you feel like you didn’t accomplish much even though you sat at your desk the entire time? Well, i'm here to tell you that it can be a thing of the past if you set your mind to it. Below we will go through 6 tips that I use personally in order to help make the most out of my day and my to-do list! (Cause where’s the fun of a to-do list if you can’t check off those tasks?!)
Sometimes it's better to be prepared. Before contacting that designer, think about what it is that you want. You need to know and understand your business and yourself in a way that what you say to the designer is exactly what you get when you envision your new brand or website.
1. Know what it is that you do and who you are doing it for.
Before looking for a designer, you need to make sure you know why you’re in business, who you serve and how you will serve them. This little detail will help you create great copy for not only your brand but also your website. A graphic designer, brand stylist, a web developer is not a copywriter so do not expect them to do the work for you. What you give them is what they will work with. One problem that I encounter is that most clients don’t have their copy ready on time or that they get stuck midway which causes the projects to stop and the timeline to exceed. So, before you contact that designer, make sure you know your business in and out.
2. Think ahead. Where will you like your branding to be seen? (both now and in the future!)
This is an important piece of information for any designer. When I know where your designs will be placed, the dimensions and resolutions of your designs change. Never limit yourself to just the usual business card but think instead of an office space, magazine feature, physical products. All these things can and will happen so you need to prepare your design mindset for those changes.
3. How much time are we working with?
As a designer, I have a fixed timeline for each project. It usually takes me 2 to 4 weeks to design a brand and website. But if the client needs the work earlier then this does affect the pricing of the project as the amount of workload for the designer per day is higher. Let us know beforehand if we are working on a tight schedule so as to avoid nasty surprises later. All of us have the same end goal, great brand design, stunning website and happy faces all around!
4. Be prepared. Great content is king!
Besides having great copy, you also need good photographs. As the saying goes, a picture speaks a thousand words. Never leave this to the last minute because if your photographs are wonky then no matter how talented the designer is, your website will lose its wow effect. Picture going to a museum with shitty lighting, it beats the purpose, doesn’t it? A website is an experience that your user or visitor goes through and we want them to have the best experience ever! And to be honest, the work won’t look good in our portfolios.
5. Is your style compatible with the designers?
You have a certain design style in mind and you need to align that with your designer. Look at the portfolio and go through their design processes to make sure that you are a great fit. Do not hire a designer just because of one thing. Do your research and see if what they talk about, design, read and all that jazz aligns with you. This makes the relationship better and the project outcome even more so.
6. Ask the right questions:
I can’t stress this enough! Ask your designer questions. I love getting questions from clients because It helps me dig deeper into their brains but also helps to reassure them that they’re in good hands. Once a client builds that trust then the designer has the freedom to create designs that are perfect for you.
Here are just a few questions to get the ball rolling the next time you email me!
- Is there a maintenance charge?
- How long will it take to complete my website?
- How much input will I have with my website design?
- Can you help me get images for my website?
- Will you be outsourcing any of the work?
- What is included in the price?
- Will my website be compatible with smartphones, tablets and other mobile devices?
- Will I be able to see the website as you’re creating it?
- Will my current site experience downtime as you update it?
- Will I own my website once it’s completed?
- Do you offer on-going maintenance after my site goes live?
Doing these things will make your designer love you! Take time to understand what it is you want and need before getting in touch with that designer.
Have any questions for me? Leave them below or send me an email!
Psssst, I think you might also like these:
While many businesses just aim for that sale, I need you to aim towards your brand values because that is what keeps you on top of the minds of your potential clients.