Since entering the online service business as a brand and web designer, the term brand value holds a lot of importance. This is what can make or break your business.
While many businesses just aim for that sale, I need you to aim towards your values because that is what keeps you on top of the minds of your potential clients.
People no longer hire or work with businesses that have the flashiest of lights but with businesses that resonate not only with their beliefs but also what they value the most.
The CEO of Starbucks, Howard Schultz, nicely defined the connection between brand values and successful businesses:
“If people believe they share values with a company, they will stay loyal to the brand.”
The only way for your business to be seen as valuable in this vast ocean is through:
STEP 1: DISCOVERING YOUR TRUE VALUE
This is where you will move past the shallow terms like timely, trustworthy and so forth. You went into business because you either had a bad experience within that industry and you knew that you could do better or you found something lacking and you are ready to fill that gap.
To help you get through step one, you can download a worksheet here that will help you define what your true values are.
STEP 2: STANDING UP FOR WHAT YOU BELIEVE IN
You know how you keep going back to the same Instagram page to check if your favourite person has uploaded anything new or even consistently reading a blog because you just love what they have to say? Most probably these people are creating great content because its based on what they truly believe in. I am a fan of Jenna Kutcher and I follow both her podcast and Instagram feed and it's because I resonate with her messaging! As a mother to two crazy kids, what was once a toned body is no longer and it's taken me years to accept this new me all thanks to what Jenna talks about! She's all about positive body images and loving the form that you come in. She is standing up for what she believes and is not afraid to tell the world about it which in turn helps build her business to new heights because we all resonate with her.
So, don't be afraid to stand up for what you believe in and saying what feel even if you are the only one standing because sooner or later, you will definitely connect with people who share those beliefs and can't wait to work with you.
STEP 3: STAYING CONSISTENT WITH YOUR MESSAGING
You know your values and you're standing up for what you believe in, but what is all this if you're not consistent with your messaging? Being consistent doesn't mean going crazy and giving out new content every single day. It means setting a schedule and sticking to it for the long run. I usually advise businesses I work with to choose just one social media platform or a way of marketing their businesses (blogging, youtube etc) and sticking with it to see how it goes.
It's no secret that social media overwhelms even the best of us. I've fallen into the trap a couple of times myself. But, the best way to be remembered is to always show up when you say you will show up. If you blog once a week then keep at it. If you post to Instagram 3 times a week then stick to that schedule.
Be consistent and you'll notice a consistent growth in your business.
Hopefully, these tips will guide you through building your brand values and connecting with clients that you love to work with!
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