WORK EXPERIENCE:

Digital Transformation Director

IMCD Group - Lubricants & Energy / Oct 2024 - Present 

Digital Transformation Manager

IMCD Italy, Milan, Italy / Oct 2024 - Present

Digital Marketing Manager

IMCD Italy, Milan, Italy / 2022 - 2024

• Develop, maintain, and update the local website, driving increased traffic and growth in lead generation.

• Implement effective SEO and SEA strategies, optimizing keywords and links to enhance website visibility and organic search rankings.

• Analyze and share data and KPIs with management, enabling strategic decision-making and measuring campaign success.

• Ensure seamless follow-up on leads generated by marketing campaigns, collaborating with the sales team.

• Coordinate with cross-functional teams to identify and create relevant content for the local website.

• Oversee and mentor a team of 4 Digital Marketing Champions, guiding their skill development in email marketing campaigns and strategies.

• Collaborated within a task force to streamline local country websites, define wireframes and UX experience, and set website KPIs.

• Mentor two apprentices, guiding a digital marketing specialist in website design best practices, content marketing, and email marketing strategies, and a data analyst in market trend prediction and relevant marketing strategies.

• One of three members on the local team was tasked with optimizing and promoting the customer portal.

• Cleaning of the contacts database for accurate data collection, ensuring quality leads for targeted campaigns.

• Set up email marketing messaging and graphics to effectively engage customers and prospects.

• Monitoring campaign results and analyzing data for future optimization and improved performance.

• Aligning with the Group platform and digital transformation leads to establishing best practices.

Contract Graphic & Website Designer

Temix Oleo Srl, Milan, Italy / 2019 - 2021

• Developed, maintained, and updated clients' websites, ensuring a seamless user experience.

• Managed and updated clients' internal dashboards, enhancing internal communication and efficiency.

• Executed online marketing projects, including SEO and social media marketing.

• Utilised Adobe Creative Suite to design printed media, such as magazine articles, catalogues, business cards, and booth designs for exhibitions.

Freelance Graphic & Website Designer

2018 - 2021

• Collaborated with clients to develop, update, and maintain websites tailored to target audiences.

• Designed e-commerce shops, resulting in increased sales and improved user experience.

• Created custom brand identities for businesses and individuals, enhancing their market presence.

• Developed print and packaging designs, meeting clients' branding requirements.

• Managed clients' social media presence and organised online advertising across various platforms.

EDUCATION:

Executive Program in Digital Transformation

Politecnico di Milano, Italy

March 2023 - February 2024

M.Sc MANAGEMENT OF THE BUILT ENVIRONMENT

Politecnico di Milano, Italy

2016 - 2018

B.Sc URBAN PLANNING

Politecnico di Milano, Italy

2011 - 2015

DIPLOMA IN ARCHITECTURAL TECHNOLOGY

Taylors University, Malaysia

2008 - 2011

SKILLS:

LANGUAGES.

English, Italian, Swahili

SOFTWARE and Platforms.

Adobe CC, Figma, Microsoft 360 Suite, Wordpress, Squarespace, SiteCore CMS, Salesforce, Salesforce CMS, Pardot, Mailchimp, Tailwind app, Midjourney ai, Gpt-4, Gemini

INTERACTION.

Wireframing, User Research, Prototyping

VISUAL.

UX Design, UI Design, Basic HTML / CSS

SOFT SKILLS.

Creativity, Communication, Strategy, Problem Solving, Time Management, Team Work, Flexibility, Leadership, Team Management