Do this BEFORE hiring a designer
Sometimes it's better to be prepared. Before contacting that designer, think about what it is that you want. You need to know and understand your business and yourself in a way that what you say to the designer is exactly what you get when you envision your new brand or website.
1. Know what it is that you do and who you are doing it for.
Before looking for a designer, you need to make sure you know why you’re in business, who you serve and how you will serve them. This little detail will help you create great copy for not only your brand but also your website. A graphic designer, brand stylist, a web developer is not a copywriter so do not expect them to do the work for you. What you give them is what they will work with. One problem that I encounter is that most clients don’t have their copy ready on time or that they get stuck midway which causes the projects to stop and the timeline to exceed. So, before you contact that designer, make sure you know your business in and out.
2. Think ahead. Where will you like your branding to be seen? (both now and in the future!)
This is an important piece of information for any designer. When I know where your designs will be placed, the dimensions and resolutions of your designs change. Never limit yourself to just the usual business card but think instead of an office space, magazine feature, physical products. All these things can and will happen so you need to prepare your design mindset for those changes.
3. How much time are we working with?
As a designer, I have a fixed timeline for each project. It usually takes me 2 to 4 weeks to design a brand and website. But if the client needs the work earlier then this does affect the pricing of the project as the amount of workload for the designer per day is higher. Let us know beforehand if we are working on a tight schedule so as to avoid nasty surprises later. All of us have the same end goal, great brand design, stunning website and happy faces all around!
4. Be prepared. Great content is king!
Besides having great copy, you also need good photographs. As the saying goes, a picture speaks a thousand words. Never leave this to the last minute because if your photographs are wonky then no matter how talented the designer is, your website will lose its wow effect. Picture going to a museum with shitty lighting, it beats the purpose, doesn’t it? A website is an experience that your user or visitor goes through and we want them to have the best experience ever! And to be honest, the work won’t look good in our portfolios.
5. Is your style compatible with the designers?
You have a certain design style in mind and you need to align that with your designer. Look at the portfolio and go through their design processes to make sure that you are a great fit. Do not hire a designer just because of one thing. Do your research and see if what they talk about, design, read and all that jazz aligns with you. This makes the relationship better and the project outcome even more so.
6. Ask the right questions:
I can’t stress this enough! Ask your designer questions. I love getting questions from clients because It helps me dig deeper into their brains but also helps to reassure them that they’re in good hands. Once a client builds that trust then the designer has the freedom to create designs that are perfect for you.
Here are just a few questions to get the ball rolling the next time you email me!
- Is there a maintenance charge?
- How long will it take to complete my website?
- How much input will I have with my website design?
- Can you help me get images for my website?
- Will you be outsourcing any of the work?
- What is included in the price?
- Will my website be compatible with smartphones, tablets and other mobile devices?
- Will I be able to see the website as you’re creating it?
- Will my current site experience downtime as you update it?
- Will I own my website once it’s completed?
- Do you offer on-going maintenance after my site goes live?
Doing these things will make your designer love you! Take time to understand what it is you want and need before getting in touch with that designer.
Have any questions for me? Leave them below or send me an email!
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